Too good to be true? A study of green claims on plastic products
Our new report examines types of online green claims consumers are faced with on plastic products, and explains how they could be misunderstood or even counter environmental objectives.
Green claims have become a commercial argument for an ever-growing market of ‘eco-conscious’ consumers wishing to be a part of the solution to reverse the plastic pollution crisis. A stroll to any local supermarket is enough for anyone to find a myriad of ‘green’ claims on plastic products, then often found washed up on beaches.
Our analysis has revealed that many of those claims are irrelevant to addressing the plastic crisis or supported by weak evidence.