Determining recycled content with the ‘mass balance approach’ – Joint NGO paper
If the label on the bottle in your hand said it was made from recycled plastic, would you believe it? Depending on the method behind the claim, the bottle might contain little to no recycled content at all. This position paper highlights recommendations to ensure that the methodologies for determining recycled content are developed in a manner which contributes to a circular economy, in a broad range of sectors: from single-use packaging to vehicles from electronics to textiles.

Together with Zero Waste Europe and the Rethink Plastic alliance, we created a set of 10 recommendations for the development of methods and standards for a ‘mass balance’ approach.