ECOS | Environmental Coalition on Standards

22 January 2025

Analysis – EU Packaging and Packaging Waste Regulation (PPWR)

Rules governing the EU packaging sector will become more harmonised, but the regulation leaves a lot of room for Member States to grant derogations, (or not), and to adopt measures going further than the regulation. How national governments use this room for manoeuvre will determine if a reduction in packaging waste is achieved. Learn more in our analysis.

The PPWR introduces measures for waste prevention, such as packaging waste reduction targets, bans of certain packaging , obligations to limit empty spaces and technical requirements for packaging minimisation. The devil is in the (technical) details. Design for recycling, durability of reusable packaging, compostability, recycled content calculation, empty space ratio, and reuse pools will ultimately determine the environmental impact of the PPWR.

To realise the full potential of the PPWR, we now look to Member States to take the helm and provide further incentives to prevent waste, reduce packaging, and boost reusable packaging.

Learn more in our analysis

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