The Green Claims Directive aims to ensure that green marketing does not turn into greenwashing by providing rules on how to communicate and substantiate environmental claims to consumers. ECOS has produced a position paper supporting the directive, but also calling for the European Commission and co-legislators to include harmonised substantiation methods, ban claims based on offsetting or for products containing hazardous substances, and provide stricter requirements for claims of future environmental performance.
ECOS calls on policymakers from the European Commission, Parliament, and Council to ensure the ESPR greens the supply of intermediate products. It is crucial to reduce the embodied impacts of intermediates to help make sustainable products the norm.
In order to support the implementation of the expected legislative and policy initiatives under the Circular Economy Action Plan, robust and reliable methods will need to be used. Our new paper shows that the standardisation system has the potential to offer those services in a wide range of sectors, as long as the methods delivered are appropriate and come in a timely manner.
ECOS is co-funded by the European Commission and EFTA Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or EISMEA. Neither the European Union nor the granting authority can be held responsible for them.
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