ECOS | Environmental Coalition on Standards

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Tag: eco-friendly

  • Less greenwashing and more green – empowering consumers for the green transition

    One of the priorities of the European Green Deal is to empower consumers for the green transition. Tackling greenwashing will be key in this process – companies should not be allowed to give a false impression of their environmental impacts or benefits. Fortunately, change is coming: on 30 March, the European Commission will announce their long-awaited Empowering Consumers Initiative, a crucial step to foster sustainable products and finally address greenwashing.

ECOS is co-funded by the European Commission and EFTA Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or EISMEA. Neither the European Union nor the granting authority can be held responsible for them.

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