The new Empowering Consumers for the Green Transition Directive will put the brakes on unchecked environmental claims in the EU and could usher in a new era for consumers, who may no longer be exposed to a barrage of greenwashing. But major gaps linked to enforcement and verification remain.
The ECOS Annual Conference 2023 focused on how we should communicate environmental information to ensure reliability and transparency. It offered exciting insights on combating greenwashing while breaking down the do's and don'ts of green claims.
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