The current paradigm of the EU separates chemical safety (health) and sustainability, but evidence shows us that we need a holistic approach. Continuing to legislate products through two separate lenses has led to a regulatory system that can be unclear and insufficiently addresses the complex barrage of anthropogenic chemicals that are being used in and emitted from products. Customers believe they are protected from chemical hazards in all products and companies can find the rules duplicative and challenging to navigate. Chemical safety, health and sustainability must be dealt with together.