ECOS | Environmental Coalition on Standards

08 July 2021

Too good to be true? A study of green claims on plastic products

Our new report examines types of online green claims consumers are faced with on plastic products, and explains how they could be misunderstood or even counter environmental objectives.

Green claims have become a commercial argument for an ever-growing market of ‘eco-conscious’ consumers wishing to be a part of the solution to reverse the plastic pollution crisis. A stroll to any local supermarket is enough for anyone to find a myriad of ‘green’ claims on plastic products, then often found washed up on beaches.

Our analysis has revealed that many of those claims are irrelevant to addressing the plastic crisis or supported by weak evidence.

Read our report here!

Download the document

ECOS is co-funded by the European Commission and EFTA Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or EISMEA. Neither the European Union nor the granting authority can be held responsible for them.

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