Joint letter – Green Claims Directive
Trust is easy to lose and hard to regain - and current practices for communicating environmental information are rapidly eroding public trust in green claims. The Green Claims Directive is Europe’s best chance to eliminate greenwashing.
By guiding businesses to have confidence in the claims they can make, this Directive could set the foundation necessary to repair a market failure that is costing rather than rewarding businesses for sustainable innovation.
In this joint letter, 15 organisations representing civil society organisations and businesses across Europe, call on the Council and the Parliament to support a robust Directive with a meaningful verification procedure and clear rules on environmental claims to protect consumers and sustainable businesses.
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