ECOS | Environmental Coalition on Standards

19 December 2025

Calculating the share of reusable packaging under EU packaging rules

This paper provides technical recommendations to inform the European Commission’s forthcoming implementing act under Articles 29 and 30 of the Packaging and Packaging Waste Regulation (PPWR). The objective is to establish a harmonised and auditable methodology for calculating and verifying the share of reusable packaging placed on the market by economic operators.

The methodology defines one clear compliance indicator, the unit-based share of packaging effectively reused, supported by complementary transparency indicators (return, loss and breakage rates, and mass disclosures). The paper also outlines practical implementation measures within the PPWR framework: integration into Extended Producer Responsibility reporting templates, SME-specific flexibility, and pilot data-collection activities in 2026–2027 to prepare for full deployment.

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ECOS is co-funded by the European Commission and EFTA Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or EISMEA. Neither the European Union nor the granting authority can be held responsible for them.

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