ECOS | Environmental Coalition on Standards

17 July 2025

Businesses and NGOs call on EU to save Green Claims Directive

Over 30 civil society organisations and businesses urge EU Member States to maintain strong support for the Green Claims Directive (GCD).

An effective GCD – with a meaningful, yet proportionate verification procedure and clear rules on environmental claims and labels – can protect consumers and rebuild trust while also reducing uncertainty and restoring fair competition for businesses.

Read the open letter sent to Danish Prime Minister Mette Frederiksen and Environment Minister Magnus Heunicke, asking the Danish Presidency of the EU Council to unite Member States to secure the Directive’s future and deliver clear, enforceable rules that businesses need to make credible environmental claims. 

Download the document

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