ECOS Factsheet – Too good to be true? The do’s and don’ts of green claims
Green claims, including those promising 'climate neutral', ‘plastic neutral’ or 'nature positive' products and companies, have gained significant prominence in the recent years. However, the credibility of these claims raises doubts and poses the question: should we believe them?
As the desire to combat global environmental crises grows, green claims become a commercial argument targeting the expanding market of eco-conscious consumers, constantly facing claims of circular products and climate-friendly services. Unfortunately, the absence of clear legislation in this area allows companies to use vague, often confusing language, which can mislead consumers, eroding trust and delaying the implementation of genuinely environmentally impactful solutions.
ECOS has been long calling for all claims to be relevant, reliable and clear. Our 2021 Ideal Claims Checklist provides a benchmark and a set of recommendations for brands, policymakers and standardisers on how to offer product information, and avoid greenwashing.
What is the future of green claims? Read our new factsheet!
For more information, check out ECOS Annual Conference 2023.
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